The FLOAT LAND team used several creative applications for the visual album. “The early days of VR were a bit like the Wild West, and it was really important for us to have reliable systems - we consider NVIDIA GPUs to be a key part of our rigs.” Where Dreams Become (Virtual) Reality “We have a long history of using NVIDIA GPUs due to our early work in the VR space,” Parsons said. FLOAT LAND is a collaborative studio focused on the intersection of art and interactivity, founded by Kate Parsons and Ben Vance. Working with the team at Strangeloop Studios, FLOAT LAND created the otherworldly landscapes for How Do I Get to Invincible, harnessing the power of NVIDIA RTX GPUs. Parsons and her team brought a dreamlike feel to the project. When The Glitch Mob set out to turn See Without Eyes into a state-of-the-art visual album, the group tapped long-term collaborators Strangeloop Studios, who in turn reached out to FLOAT LAND to create art for the song How Do I Get to Invincible. FLOAT LAND embraces the latest advances in GPU technology to push creative boundaries. They design engaging animations, VR art exhibits and futuristic interactive AR displays. She and co-founder Ben Vance collaborate on projects at the intersection of art and interactivity.
Parsons has blended her passions for art and technology as co-founder of FLOAT LAND, a pioneering studio that innovates across digital media, including video, as well as virtual and augmented reality. The project, a part of electronic music trio The Glitch Mob’s visual album See Without Eyes, quickly and seamlessly moved from 3D to VR, thanks to NVIDIA GPU acceleration.
Kate Parsons, a digital art professor at Pepperdine University and this week’s featured In the NVIDIA Studio artist, helped bring a music video for How Do I Get to Invincible to life using virtual reality and NVIDIA GeForce RTX GPUs. Many artists can edit a video, paint a picture or build a model - but transforming one’s imagination into stunning creations can now involve breakthrough design technologies. Editor’s note: This post is part of our weekly In the NVIDIA Studio series, which celebrates featured artists, offers creative tips and tricks, and demonstrates how NVIDIA Studio technology accelerates creative workflows.
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